Director, Marketing

The Director, Marketing serves as a lead project manager for marketing campaign development, directing all marketing related activities.

• Provides oversight and direction for growth marketing strategies for degree programs, including multiple graduate-level programs and undergraduate degree programs
• Provides oversight and direction for the overall UHD branding strategy, including setting creative direction and individual campaign design and execution
• Provides oversight and creative direction for all marketing materials, ensuring all UHD graphics are consistent and accurate
• Works closely with all levels of professionals internally and externally to communicate marketing strategy, messaging, and expectations
• Provides training, direction, and supervision to marketing department staff
• Plans, negotiates, and purchases media for campaigns
• Establishes and monitors budgets and the invoicing and payment process, ensuring compliance with university policies

• Documents and reports success of campaigns throughout campaign cycle. Presents campaign successes or modifications to upper level management
• Performs all other duties as assigned

Direct Reports:

• Full Time Employees

Delegation of Work:

• Regularly assigns work to subordinate(s)

Supervision Given:

• Has primary responsibility for conducting performance evaluations and making recommendations for hiring and dismissing employees.

Required Education:

• Bachelor's Degree

Required Experience:

• Minimum of five (5) years in campaign management, marketing or creative services project management
• Minimum of five (5) years supervising full-time staff

License/Certification:

• None required

• Bachelor's Degree in Marketing, Management, Business, or a related field is preferred
• Minimum of seven (7) years of related job experience is preferred
• Experience in higher education is preferred
• Graphic design experience is preferred

Knowledge:

• Knowledge of marketing campaign planning and execution
• Knowledge of the trends, issues, and practices pertaining to marketing in the higher education sector
• Knowledge of relevant emerging technologies.

Skills:

• Exceptional interpersonal and communication skills
• Strong analytical and problem solving skills
• Marketing or creative services project management skills

Abilities:

• Ability to manage professional staff.

Primary Work Location:

• Works in an office environment

Physical Demands:

• Work is normally performed in a typical interior work environment which does not subject the employee to any unpleasant elements.
• Involves sometimes working outside standard business hours to cover events, conduct interviews, and assist with communication.
• Involves travel off site to cover events, conduct interviews, and assist with communication.
• Position is physically comfortable; individual has discretion about sitting (80%), walking (10%), standing (10%), etc.
• Work environment involves minimal exposure to physical risks.
• Must be able to move up to 45lbs.

Commitment to Excellence - UHD

• Demonstrates a commitment to competently perform his/her job duties and responsibilities within established time frames.
• Continuously strives to improve work performance.
• Accepts responsibility for his/her commitments to the university.
• Contributes to the success of the university by consistently providing quality results in the performance of his/her job duties and responsibilities.

Dependability

• Takes responsibility to accomplish job assignments within reasonable deadlines.
• Willing to accept new projects and/or commitments.
• Does due diligence to complete projects within specified timeframes and/or fulfill commitments.
• Arrives to work on time prepared and ready to contribute.

Flexibility

• Willingly adjusts to changing work assignments or conditions.
• Open to changes in operational procedures, technology, and/or organizational structure.
• Views changes as opportunities for learning and professional development.
• Displays a positive attitude to encourage others.
• Promptly responds to changes in work priorities and/or unexpected circumstances or situations.

Focus on Customer Service

• Focuses on customer's needs and expectations. (Customers can be students, external constituents, employees, or university guests.)
• Respectfully ascertains customer's needs and determines appropriate response.
• Promptly responds by providing requested information, takes appropriate action, or refers customer to appropriate individual or department.
• If further actions need to be taken, advises customers of realistic timeframes for a response to their request.
• Follows up with customers on outstanding requests in a timely manner.
• Tactfully explains to customers why their needs and/or expectations cannot be met if the university does not provide the requested information or services.

Integrity

• Demonstrates high ethical standards of conduct in the performance of his/her job duties and responsibilities.
• Accepts responsibility for his/her actions.
• Respects and complies with department and university policies, procedures, and work rules.

Problem Solving

• Formulates plans and strategies to proactively resolve anticipated problems.
• Prudently responds to unforeseen problems through careful consideration and analysis of problem and relevant information and circumstances.
• Recognizes and apprises appropriate university administrator when resolution requires senior management input and/or approval.

Proficiency

• Possesses required job skills and knowledge.
• Demonstrates the ability to apply those skills and knowledge to competently perform his/her job duties and assignments.

Project Management

• Manages project stages from proposal to completion ensuring project objectives are met within project budget and projected time frames.
• Clearly defines roles and responsibilities of project team; ascertains and secures necessary resources; and monitors project performance.
• Keeps management apprised of project status.

Respect and Cooperation

• Treats others with courtesy, respect, and dignity in the workplace.
• Promotes cooperation through open and honest communications and consideration of others ideas, thoughts, and opinions.

Supervision

• Supervises the work of staff employees.
• Sets clear goals and expectations within reasonable timeframes.
• Motivates staff through constructive feedback, challenging assignments, and recognition of achievements.
• Provides mentorship and guidance by sharing expertise and best practices.
• Supports staff by providing essential resources, professional development opportunities, and open communication.
• Promptly addresses performance issues with appropriate measures and discretion.

Writing Proficiency

• Demonstrates the ability to express information clearly and concisely in writing.
• Formulates and writes information to effectively communicate messages, ideas, and/or concepts for the intended recipient or audience.
• Uses appropriate words and tone, and correct grammar.

Student Success Indirect Support

• Contributes to student success by assisting students with anything that supports their student experience, whether directly or indirectly.
• Helps students navigate their way through the different offices, programs, and services at the university and/or connects students with the appropriate party(ies).
• Connects students with services or resources that can help them with career exploration, goal selection, and ongoing academic assistance.
• Helps students build peer support networks.
• Encourages student participation in out-of-class activities.
• Provides encouragement and guidance to foster student success.
• Treats students with respect
• Maintains the learning environment to ensure quality and/or sound pedagogy.