A Reason To Celebrate: MDCOB Up for 2 AMA Crystal Awards
The results are in: The Marilyn Davies College of Business (MDCOB) is officially a contender for not one, but two American Marketing Association (AMA) Crystal Awards! We're over the moon for MDCOB, as this is an honor reserved for the "best and brightest" marketers in Texas. After nomination (which is no easy feat), experts in marketing, PR, and related fields handpick outstanding work from marketing professionals around the greater Houston area. MDCOB joins a VIP group of finalists in two categories: "Interactive, Multimedia and Video" and "Special Events Promotion: Single Day Event."
The college's video commercial was produced by the Advancement and University Relations Production Crew for MDCOB Marketing Specialist and Line Producer Evangelina Vazquez, with Craig Loper as Show Runner, Mitchell Loper as Director of Photography, and Gabriela Perez, Luz Castilla, and Noah Hester all working in lighting and grip capacities.
The commercial, titled "Welcome to MDCOB!," is up for the title of best Marketing/Sales video. Featuring powerful storytelling and stunning videography of the vibrant downtown campus, the short form video is intended to engage and educate prospective business students. You can view the commercial below.
Next up: The out-of-this-world "MDCOB Astros Day" is a finalist in the "Special Events Promotion: Single Day Event" category. The Astros themed event, held during welcome week, is recognized for audience engagement, theme development and event attendance, and was a product of the collective efforts of the MDCOB Dean's office, digital communications team, student organizations, and UHDPD.
We're eagerly awaiting the results from this year's Crystal Awards, and if you are anything like us, you are counting down the days till the Crystal Awards gala on May 16.
Regardless of the outcome on Thursday, the AMA's recognition is an incredible honor and a true testament to UHD's dedication to excellence, ingenuity and, ultimately, teamwork.